LGHC x George Springer

Co-director, director of photography, editor, on-set visual direction, talent blocking, lighting direction, colour, sound design, and final post.

Concept & Execution

LG Home Comfort partnered with Blue Jay’s star George Springer after their historic playoff run for a commercial campaign built around HVAC and a community giveback program.

The challenge was timing. We had a short runway from brief to shoot day, a tight production budget, and a four-hour window with George that also had to include photography and memorabilia signing.

To make the day work, I completed a location scout with my Gaffer, built a lighting and camera plan for each setup, and used a pre-light day to block and light every major scene before George arrived. On shoot day, we moved through five scripts with three cameras, a gaffer, two lighting assists, sound, hair and makeup, and LG Home Comfort spokesperson Marta Gongos, who had already been representing the brand for roughly two years.

Deliverables: Five commercial spots, each delivered in 16:9, 9:16, and 4:5.

Campaign Spots

Credits

Co-Director: Kitty Lana Carr
Co-Director, Director of Photography & Editor: Marcel Canzona
Creative Director: Samuel Butcher
Lead Photographer: Gabby Frank
Talent Management: Tom Yawney
Client Manager: Michael Landry
2nd Assist: David Alcaide
Gaffer & B-Cam Operator: Gabriel Dinardo
C-Cam Operator: Marc Mesina
Sound Recordist: Eric Berall
Hair & Makeup: Taylor Switzer
Hero Talent: George Springer
Talent: Marta Gongos