Laniege – Barrier

Director of photography, edit, graphics, sound design, pre-visualization, shot list support, and final post.

Concept & Execution

LANEIGE Barrier Support was a social-first beauty campaign built around one simple idea: great skin does not need a complicated routine.

The creative landed on “Shelfie,” a playful, Gen-Z-forward spot set inside the world of a bathroom vanity. We wanted it to feel polished enough for a major beauty brand, but casual enough to live naturally on TikTok and Reels.

To make the visual hook work, the team built a partial bathroom set that let us shoot through the back of the shelf, turning the vanity into both the setting and the camera perspective. I helped translate the script into a shot list, created a phone pre-vis of the full spot, shot the final campaign, and handled the edit, graphics, sound design, and final post.

Deliverables: 30-second hero and 15-second cutdown, each delivered in 9:16, 1:1, and 16:9.

Credits

Creative Director: Samuel Butcher
Director: Iain Ross
Director of Photography & Editor: Marcel Canzona
1st AD: Kitty Lana Carr
Gaffer: Gabriel Dinardo
Gaffer Assist: Johana Abed
1st AC: Long Mai
Sound Recordist: Brian Steels
Photographer: Natalia Osmolovskaya
Wardrobe: Ivette Rodriguez
Hair & Makeup: Taylor Switzer
Props / Prop Styling: Eugenia Zykova
Client / Talent Relations: Jackie Tambosso
Social Content Creators: Mahi Yordanos & Mariia Demina
Talent: Brianna Renee