{"id":436,"date":"2026-07-07T18:47:35","date_gmt":"2026-07-07T22:47:35","guid":{"rendered":"https:\/\/www.byemarcel.com\/?page_id=436"},"modified":"2026-07-07T18:58:27","modified_gmt":"2026-07-07T22:58:27","slug":"lghc-x-george-springer","status":"publish","type":"page","link":"https:\/\/www.byemarcel.com\/?page_id=436","title":{"rendered":"LGHC x George Springer"},"content":{"rendered":"\n<p>Co-director, director of photography, editor, on-set visual direction, talent blocking, lighting direction, colour, sound design, and final post.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Springer - Ductless\" src=\"https:\/\/player.vimeo.com\/video\/1207916937?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Concept &amp; Execution<\/h2>\n\n\n\n<p>LG Home Comfort partnered with Blue Jay&#8217;s star George Springer after their historic playoff run for a commercial campaign built around HVAC and a community giveback program.<\/p>\n\n\n\n<p>The challenge was timing. We had a short runway from brief to shoot day, a tight production budget, and a four-hour window with George that also had to include photography and memorabilia signing.<\/p>\n\n\n\n<p>To make the day work, I completed a location scout with my Gaffer, built a lighting and camera plan for each setup, and used a pre-light day to block and light every major scene before George arrived. On shoot day, we moved through five scripts with three cameras, a gaffer, two lighting assists, sound, hair and makeup, and LG Home Comfort spokesperson Marta Gongos, who had already been representing the brand for roughly two years.<\/p>\n\n\n\n<p><strong>Deliverables:<\/strong> Five commercial spots, each delivered in 16:9, 9:16, and 4:5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campaign Spots<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">The Tankless<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Springer - Tankless\" src=\"https:\/\/player.vimeo.com\/video\/1207921376?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Rentals Brought In \/ RBI<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Springer - RBI\" src=\"https:\/\/player.vimeo.com\/video\/1207921378?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Heat Pump MVP<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Springer - MVP\" src=\"https:\/\/player.vimeo.com\/video\/1207921377?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">George\u2019s Giveback<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Springer - Giveback\" src=\"https:\/\/player.vimeo.com\/video\/1207921375?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Credits<\/h2>\n\n\n\n<p>Co-Director: Kitty Lana Carr<br>Co-Director, Director of Photography &amp; Editor: Marcel Canzona<br>Creative Director: Samuel Butcher<br>Lead Photographer: Gabby Frank<br>Talent Management: Tom Yawney<br>Client Manager: Michael Landry<br>2nd Assist: David Alcaide<br>Gaffer &amp; B-Cam Operator: Gabriel Dinardo<br>C-Cam Operator: Marc Mesina<br>Sound Recordist: Eric Berall<br>Hair &amp; Makeup: Taylor Switzer<br>Hero Talent: George Springer<br>Talent: Marta Gongos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co-director, director of photography, editor, on-set visual direction, talent blocking, lighting direction, colour, sound design, and final post. Concept &amp; Execution LG Home Comfort partnered with Blue Jay&#8217;s star George Springer after their historic playoff run for a commercial campaign built around HVAC and a community giveback program. The challenge was timing. We had a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"class_list":["post-436","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=\/wp\/v2\/pages\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=436"}],"version-history":[{"count":2,"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=\/wp\/v2\/pages\/436\/revisions"}],"predecessor-version":[{"id":441,"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=\/wp\/v2\/pages\/436\/revisions\/441"}],"wp:attachment":[{"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}