{"id":527,"date":"2026-07-31T14:38:09","date_gmt":"2026-07-31T18:38:09","guid":{"rendered":"https:\/\/www.byemarcel.com\/?page_id=527"},"modified":"2026-07-31T14:38:10","modified_gmt":"2026-07-31T18:38:10","slug":"laniege-barrier","status":"publish","type":"page","link":"https:\/\/www.byemarcel.com\/?page_id=527","title":{"rendered":"Laniege &#8211; Barrier"},"content":{"rendered":"\n<style>\n\/* LANEIGE Barrier Support case study *\/\n\n.ln-video-wrap {\n\twidth: min(100%, 520px);\n\tmargin: 18px auto 34px;\n}\n\n.ln-video {\n\tposition: relative;\n\twidth: 100%;\n\taspect-ratio: 9 \/ 16;\n\toverflow: hidden;\n\tbackground: #111;\n}\n\n.ln-video iframe {\n\tposition: absolute;\n\tinset: 0;\n\twidth: 100%;\n\theight: 100%;\n\tborder: 0;\n}\n\n.ln-secondary-grid {\n\tdisplay: grid !important;\n\tgrid-template-columns: repeat(2, minmax(0, 1fr)) !important;\n\tgap: 24px;\n\twidth: 100%;\n\tmargin-top: 20px;\n\tmargin-bottom: 36px;\n\talign-items: start;\n}\n\n.ln-secondary-item {\n\tmin-width: 0;\n}\n\n.ln-secondary-item h3 {\n\tmargin-bottom: 12px;\n}\n\n.ln-secondary-item p {\n\tmargin-top: 12px;\n}\n\n.ln-credits {\n\tmargin-top: 18px;\n\tline-height: 1.75;\n}\n\n@media (max-width: 760px) {\n\t.ln-secondary-grid {\n\t\tgrid-template-columns: 1fr !important;\n\t}\n\n\t.ln-video-wrap {\n\t\twidth: min(100%, 460px);\n\t}\n}\n<\/style>\n\n\n\n<p>Director of photography, edit, graphics, sound design, pre-visualization, shot list support, and final post.<\/p>\n\n\n\n<div class=\"ln-video-wrap\">\n\t<div class=\"ln-video\">\n\t\t<iframe\n\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/1212940972\"\n\t\t\ttitle=\"LANEIGE Barrier Support \u2014 30-second hero\"\n\t\t\tloading=\"lazy\"\n\t\t\tallow=\"autoplay; fullscreen; picture-in-picture\"\n\t\t\tallowfullscreen>\n\t\t<\/iframe>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Concept &amp; Execution<\/h2>\n\n\n\n<p>LANEIGE Barrier Support was a social-first beauty campaign built around one simple idea: great skin does not need a complicated routine.<\/p>\n\n\n\n<p>The creative landed on \u201cShelfie,\u201d a playful, Gen-Z-forward spot set inside the world of a bathroom vanity. We wanted it to feel polished enough for a major beauty brand, but casual enough to live naturally on TikTok and Reels.<\/p>\n\n\n\n<p>To make the visual hook work, the team built a partial bathroom set that let us shoot through the back of the shelf, turning the vanity into both the setting and the camera perspective. I helped translate the script into a shot list, created a phone pre-vis of the full spot, shot the final campaign, and handled the edit, graphics, sound design, and final post.<\/p>\n\n\n\n<p><strong>Deliverables:<\/strong> 30-second hero and 15-second cutdown, each delivered in 9:16, 1:1, and 16:9.<\/p>\n\n\n\n<div class=\"ln-secondary-grid\">\n\n\t<div class=\"ln-secondary-item\">\n\t\t<h3>15-Second Cutdown<\/h3>\n\t\t<div class=\"ln-video\">\n\t\t\t<iframe\n\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/1212941190\"\n\t\t\t\ttitle=\"LANEIGE Barrier Support \u2014 15-second cutdown\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tallow=\"autoplay; fullscreen; picture-in-picture\"\n\t\t\t\tallowfullscreen>\n\t\t\t<\/iframe>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"ln-secondary-item\">\n\t\t<h3>Pre-Visualization<\/h3>\n\t\t<div class=\"ln-video\">\n\t\t\t<iframe\n\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/1212941353\"\n\t\t\t\ttitle=\"LANEIGE Barrier Support \u2014 phone pre-visualization\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tallow=\"autoplay; fullscreen; picture-in-picture\"\n\t\t\t\tallowfullscreen>\n\t\t\t<\/iframe>\n\t\t<\/div>\n\t\t<p>The phone pre-vis mapped the camera movement, shelf perspective, blocking, and edit rhythm before the final shoot.<\/p>\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Credits<\/h2>\n\n\n\n<p class=\"ln-credits\">\nCreative Director: Samuel Butcher<br>\nDirector: Iain Ross<br>\nDirector of Photography &amp; Editor: Marcel Canzona<br>\n1st AD: Kitty Lana Carr<br>\nGaffer: Gabriel Dinardo<br>\nGaffer Assist: Johana Abed<br>\n1st AC: Long Mai<br>\nSound Recordist: Brian Steels<br>\nPhotographer: Natalia Osmolovskaya<br>\nWardrobe: Ivette Rodriguez<br>\nHair &amp; Makeup: Taylor Switzer<br>\nProps \/ Prop Styling: Eugenia Zykova<br>\nClient \/ Talent Relations: Jackie Tambosso<br>\nSocial Content Creators: Mahi Yordanos &amp; Mariia Demina<br>\nTalent: Brianna Renee\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Director of photography, edit, graphics, sound design, pre-visualization, shot list support, and final post. Concept &amp; Execution LANEIGE Barrier Support was a social-first beauty campaign built around one simple idea: great skin does not need a complicated routine. The creative landed on \u201cShelfie,\u201d a playful, Gen-Z-forward spot set inside the world of a bathroom vanity. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"class_list":["post-527","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=\/wp\/v2\/pages\/527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=527"}],"version-history":[{"count":1,"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=\/wp\/v2\/pages\/527\/revisions"}],"predecessor-version":[{"id":528,"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=\/wp\/v2\/pages\/527\/revisions\/528"}],"wp:attachment":[{"href":"https:\/\/www.byemarcel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}